Formerly known as Event Marketing – Sports, Entertainment, Arts (EVM)
Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.
In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.
Throughout this program you will develop the following skills:
|
This program offers the option to complete a work term, providing valuable hands-on experience in your field of study. Students interested in completing a work term should apply to the Sports, Entertainment & Event Marketing (Work Term) (SEMC) program.
Students who select the work term stream are guaranteed the opportunity to complete an optional work term(s) if eligibility requirements are maintained. Students have the flexibility to transfer to the non-work term stream if needed. The work term(s) is similar in length to an academic semester and is typically a full-time position that may be paid or unpaid. Participation in the work term program does not guarantee that a work position will be secured.
| Start in | Location | Availability |
|---|---|---|
| Sept. 2025 | Seneca@York | Open |
| Jan. 2026 | Seneca@York | Open |
Please note that availability is subject to change and a seat is not guaranteed.
This program is offered in Seneca's flexible delivery format, with some courses delivered online. The optional work term is in-person or online. In courses delivered in the flexible format, using interactive learning spaces, professors teach in person to students in a physical classroom or lab and stream to students online at the same time. Students have a choice of coming to campus for an in-person experience or learning online.
Learn more: Seneca’s program delivery options and how courses in this program will be delivered each term.
Graduates of the program can explore the following career options:
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.
Hear seven graduates of Seneca’s Sports, Entertainment & Event Marketing program express why the program effectively prepared them for their vibrant industry careers.